The category “ecological products” includes products that are safe for humanity and the environment. Most of the negative impact on human health is due to non-sustainable production processes and the disposal of products, which in turn pollutes the atmosphere. Therefore, caring for nature is also caring for ourselves.

There are various products produced around the world that differ from many in several eco-benefits. In this regard, there are distinguished such groups of eco-products:

1. The first group does not pollute the environment and is safe for human health at any stage of the life cycle.
2. The second group contains only natural components.
   The third group has one or more eco-benefits. For example:

• goods made from recycled materials, which include glass bottles, plastic, waste paper, aluminum cans, and so on;
• Biodegradable goods, whose decomposition releases harmless and simple components that are safe for the environment;
• energy-efficient products, such as ventilation, electricity, or heating systems;
• Products that are produced without the use of chlorine and other toxins.

Products with one eco-advantage are massively popular today. This means that one or a couple of important environmental requirements have been followed in their production. Such products can easily be identified by an eco-label. It can be found on consumer products, be they paper packaging, hygiene products, cosmetics, daily household cleaning products or even household appliances.

So what kind of products are called “clean products”?
Ecological products are considered eco-friendly if they:

• Have natural products and composition;
• Are not harmful to health;
• Rich in vitamins.

Because of unfavorable ecological situation many people have health problems, and in order to recover their organism they use ecological products, because they are safe and healthy.

People living in small towns are willing to overpay for ecological products 70%, while in large cities people trust 40-50% of such products.

For a product to be called environmentally friendly it undergoes various tests, since such products should not contain harmful additives.

Now there are a lot of companies that produce organic products, but not all people notice them when they come to the store. And when they come to the store they choose consumer goods, as they do not want to overpay for eco products, because they have doubts about their content. Although the goods of eco-products can be distinguished, as eco-commodities have the word “ECO” in their name, which means “ecological product” and have certain quality marks.

Ecological goods are famous in modern markets, but not everyone can understand their packaging and what is contained in them. Ecotowares contain almost 90% natural products, conventional products contain only 50%, and the remaining 50% are additives.