The entertainment industry has always been a master of illusion. It sells us fantasies, creates heroes, and builds worlds. Recently, a new, popular narrative has emerged: the story of sustainability. From film studios boasting about “green sets” to online platforms highlighting their “eco-friendly” operations, the pressure to appear environmentally responsible is immense. But are these […]

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What we have to sacrifice on the way to beauty is best known to the planet’s ecology: the textile industry ranks second in the number of harmful emissions and environmental pollution

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For Allbirds the forecasts were extremely disappointing, because they were going to produce comfortable shoes, and their main competitors were Nike, Puma, Reebok and other giant companies.

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First of all, let’s define the terms. “Eco,” as applied to clothing, means that the harm to the environment in its production has been minimized.

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